Beyoncé is no longer bottling up the secret to her flawlessness.
The Grammy winner recently teased her new haircare line, which comes less than a week after she changed her signature locks for the Renaissance World Tour.
"How many of y'all knew my first job was sweeping hair in my mama's salon?" Beyoncé captioned her May 16 Instagram. "Destiny's Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls."
The "Formation" singer, who shared a photo of herself curling her hair, surrounded by hot tools and a shelf's worth of product samples, explained that she hopes to leave her (beauty) mark with this new venture.
"Having learned so much on my hair journey," she added, "I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating."
Beyoncé previously opened up about her skincare practices and how she's passed them down to her own children, Blue Ivy, 11, and twins Rumi and Sir, 5.
"One of my most satisfying moments as a mom is when I found Blue one day soaking in the bath with her eyes closed, using blends I created and taking time for herself to decompress and be at peace," the mom of three recalled to Harper's Bazaar in 2021. "I have so much to share...and there's more to come soon!"
And for Beyoncé, beauty is more than skin-deep.
"I've seen how much Black women's emotions are attached to our hair and beauty," she continued. "The beauty industry does not always understand these emotions and what we need. I want to build a community where women of all races can communicate and share some of those secrets, so we can continue to support and take care of each other. I want to give women a space to feel their own strength and tell their stories. That is power."
Of course, the superstar has picked up a few tricks of the trade.
"The stress on my hair and skin," she said, "from sprays and dyes to the heat of a curling iron and wearing heavy makeup while sweating on stage. I've picked up many secrets and techniques over the years to look my best for every show."
While the Homecoming star hasn't offered any additional details about her forthcoming line, it's clear the beyhive will soon be able to say they "woke up like this."
Until then, check out all of the celebrity-owned beauty brands that will make you feel like a star.
The Modern Family alum debuted her beauty line called Toty with daily essentials—a CC cream, compact, serum and more—that prioritize suncare protection. "Growing up in Colombia, my life revolved around being outside in the sun," the actress said in a press release. "I loved the sun, but little did I know, the sun wasn't loving me back! Once I learned the true benefits of suncare and protecting my skin from sun damage and photoaging, I was hooked. I created toty with the idea that suncare should be an effortless part of your daily beauty routine—it's my biggest beauty secret."
The Grammy winner teased she's launching a new haircare line.
"How many of y'all knew my first job was sweeping hair in my mama's salon?" Beyoncé captioned her May 16 Instagram. "Destiny's Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls."
"Having learned so much on my hair journey," she added, "I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating."
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The one and only Rihanna changed the game when she came out with her Fenty Beauty line in 2017. Not only did she release 40 foundation shades, which was sadly unheard of at the time, but she has since created innovative and exciting products. She also released Fenty Skin and has Fenty Hair on the horizon.
In February, Selena announced Rare Beauty and it finally launched in September 2020. The brand's initial release featured a 12-range lineup. From foundation, makeup tools and liquid lipsticks to liquid liner, blushes and more, Rare Beauty has all your bases covered.
Mother Monster delighted her fans when she released her own cosmetics brand, Haus Laboratories, in 2019. While the songstress is no stranger to the beauty world, she decided to create something for everyone. From glimmering lipsticks to long-lasting shadows, her makeup has become a holy grail. And in June 2022, Lady Gaga "re-imagined" her brand with completely new products, a new retailer and more.
Known for his daring fashion, it's no surprise that Harry Styles entered the beauty space in full force. Welcome, Pleasing—a line that offers fun nail polish shades, a unique roller duo to refresh your eyes and lips and an illuminating serum.
The actress has been killing it in the fashion game with her New York & Co. line, so it makes sense she'd enter the beauty industry with one amazing brand. She released Flawless by Gabrielle Union, a haircare line that features products for "textured hair, protective styles and wigs." She and husband Dwyane Wade also introduced Proudly, a line made for melanated babies.
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In September 2022, the Blink-182 drummer announced that he expanded Barker Wellness into skincare, introducing products such a face serum, eye cream, moisturizer and more. He exclusively told E! News the product he loves to use when it's cold, sharing, "The Renewal Balm is amazing year-round but especially a great go-to for the months where it may be a little drier. It's packed with hydrating and rejuvenating ingredients."
Famous for her tear-dripping mascara on The Hills, it makes sense Lauren Conrad would step into the beauty space. For her initial launch, LC released a range of lipsticks, a gloss, a liquid liner and more. Best of all? Her line is vegan, cruelty-free and made with eco-friendly packaging.
Like many expected, the singer's eponymous beauty brand is full of whimsy and fun. From a wildly colorful eyeshadow palette to electrifying packaging, Kesha Rose is anything but basique. Plus, her products are cruelty-free, vegan and PETA-certified.
The Real Housewives of Beverly Hills star can now add beauty mogul to her ever-growing resume! And in true Lisa fashion, her first-ever collection for Rinna Beauty featured three gorgeous lip kits—each including lipstick, gloss and liner.
Feeling like a material girl? Madonna's beauty brand has you covered. Named after her moniker and 2012 album, MDNA Skin, is luxury in a bottle—literally, as the line includes products in the $150, $200 and $600 range.
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